The Truck Caravan is ITD’s national safety campaign



As the trade association for Danish road freight hauliers, our members take up rather a lot of space on the road.

We therefore have a particular responsibility to focus the agenda towards road safety and vulnerable road users. Not only do our members take part in the Truck Caravan campaign, but they also learn from it.


National campaign

The Truck Caravan travels all over Denmark and stops off at new locations and schools every year.


Immediately after each year’s summer holidays, the campaign visits over 2,000 primary school children.

I 2016 the campaign was also invited to UN-city in Copenhagen Denmark, to inform employees about road safety.


Safety campaign

The underlying educational theory involves learning through dance, dialogue and hands-on teaching. Learning must be fun. There are no raised fingers, just learning outside normal classroom confines.


The first part of the show is the theoretical part, involving songs, dance and dialogue. The second part takes place in the schoolyard, where the trucks are waiting for the pupils to discover.


The target audience is schoolchildren of primary school age.


The Truck Caravan

A visit from the Truck Caravan is free of charge.


The schoolchildren already know the main character, the story and the songs in advance, as all the material is available online at Magdas ‘private’ website (songs, books, colouring book, maths paper ect.)

The main character, Magda, who is a female truck driver (played by an actress) introduces the children to trucks and safety. She talks about why trucks drive on the roads and how they take up a lot of space, what they are transporting (everything from swimming pools and schoolbags, to cucumbers and computers).

The show ends with two songs, the message of which is ‘Stay behind the truck’ and celebrating that nobody was harmed in trafic.

The lyrics are based on Danish humour and are specially-written for the target audience.


The Police are also a part of the show. They tell about road safety and vulnerable road users.


After the show, once the children have finished dancing and discussed road safety with the main character, they are all given reflective vests with a cool logo to encourage them to use them after the show.

The trucks await in the schoolyard. Each child is able to climb the steps to the truck driver’s seat and see the view from the cabin. On the front right side, there is a red circle which indicates the danger zone that the show has taught the children to stay out of.


In the schoolyard, the Police will also be checking the children’s bicycles and talking about vulnerable road users. There are exercises aimed at the various year groups and there will be a break, during which they can ‘climb’ the trucks and bring their bicycles inside the trailers.

After approximately two hours The Truck Caravan is over. All the children stand in a single line and wave to the truck drivers as they drive out of the schoolyard, sounding their horns.


There is a complete “plug ‘n’ play” campaign guide for teachers, allowing them to implement the campaign into class teaching. The guide contains activities for the various school subjects (Danish, art, maths etc.)


Each class that is visited by the Truck Caravan will be given a set of books, posters and teaching guide, free of charge.


All campaign materials (books, posters, songs, teaching guides, maths papers etc.) are available online so everybody is able to access it and use it in their classes, even though The Truck Caravan has not visited the school.


For more information please contact Malene Vitus mvo@itd.dk or 0045 7367 4507.




Lyren 1

6330 Padborg

+45 7467 1233

CVR. 4099 0917


Copyright © All Rights Reserved

Støttet af

Lastbilkaravanen er udviklet med støtte fra FDE Fonden. Læs mere her.